Case Study: Social Media Management

I worked with a boutique, international mystery shopping company to develop and define their brand identity via social media. For this project, I captured and developed assets, including photography and copy, from clients and integrated them into the account. I crafted a brand kit that includes a consistent color scheme, a regular posting schedule, and shareable content designed to expand the brand's reach beyond their followers. I shot and sourced photography and copy, and optimized the accounts to push from Instagram to Facebook, expanding the brand's reach while maintaining best practices across both platforms.

Key Project Takeaways:

* Grew clients' reach and established a recognizable brand identity

* Crafted a voice that establishes them as an industry leader

* Designed pleasing, shareable content that grows their reach and following

* Consistent posting supports recruiting, hiring, and portfolio development