Case Study: Menu Design

I worked with a well-known Philadelphia restaurant to optimize and redesign their menus. For this project, I captured and preserved assets, including custom artwork and logos, from previous designers and integrated them into the new design. I removed blemishes and visual 'tics' from the design and chose new fonts that are both easier to read and in line with their brand. I worked collaboratively with the owners on the look and feel of the new menus, and when they were satisfied, I created a template menu in Microsoft Word that allows them to make menu changes on site, on the fly, rather than relying on the costly and difficult to manipulate Adobe Suite.

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Key Project Takeaways:

* Saved clients time and money by transitioning them to more user-friendly software

* Preserved beloved company assets, including custom artwork and logos

* Integrated existing design elements into a more legible, functional design

* Elevated guests' experience by creating a menu that echoes the restaurant's aesthetic